Indigo featured in Atlanta Magazine's Pulse

Impulse: Indigo Bath & Body

Taking the farm to the face


Jennifer Tice values doing things the old-fashioned way. She grew up on a northwest Pennsylvania farm and learned to make soap from her herbalist grandmother by rendering fat and estimating lye quantities. She parlayed her knowledge of how much pumpkin to use to fight oily faces and when to toss in carrots to soothe sensitive skin to create Indigo Bath & Body soaps in 2001. Working out of her Woodstock home, Tice offered consumers a line that boasted natural, locally sourced ingredients. When her fans started asking for creams, she came up with a production method that enabled the goods to last longer than six months without undermining her brand’s holistic quality. Available at farmers markets this month as they reopen shop, Indigo’s new skin care line includes green-tea facial masks and fruit-based antiaging serums.

Photograph by Caroline Kilgore